Role description
- Set and implement the brand digital strategy by working with cross-functional partners to map and transition traditional processes to digital ones
- Drive digital innovation and serve as a cross-functional change agent across the organization
- Measure ROI on digital projects, fine-tuning approaches as needed to ensure we’re investing in the right tools and resources
- Lead resource planning, management, reporting and coordination of projects/initiatives to deliver change in line with availability and business requirements
- Lead digital planning, including IT projects and the allocation of staffing resources
- Oversee the financial aspects of the project including purchasing, budgeting, budget review and budget forecasting
- Responsible of the Digital Planning together with 3rd party suppliers, including the Brand Website, 3D modelling, AR, Configurator, IT infrastructure, Data Analysis
Requirements
- Bachelor’s Degree in Advertising, Marketing or Communication
- At least 3-5 years of experience in digital marketing
- Understand core business processes and associated technical solutions
- Have an innovative and disruptive mindset, constantly looking forward
- Knowledge of IT & information governance including GDPR, in strong collaboration with Legal department
- Strong written and verbal communication skills, Italian and English
- Project management
- International knowledge of Web dynamics
- Office and Google Suite: Word, PowerPoint, Excel, Google Analytics, DataStudio
- Experience with a similar role in automotive or luxury industries (preferred qualifications)
- Knowledge of SEO and main CMS (preferred qualifications)
Location
Italia, Emilia Romagna (Reggio Emilia)