Role description
- Design and implement Silk-FAW communication strategies to cultivate the relationships with media, engage our target audience and boost the brand awareness
- Lead our PR area to write effective press releases by setting objectives and monitoring team members’ performances
- Build online communities and coordinate media events, cultivate and maintain relationships with journalists and influential professionals
- Use creative ideas to drive PR initiatives that’ll bring long-term success
- Coordinate internal teams to maximize brand consistency of the advertising efforts
- Promote and maintain a positive image of our company, while maximizing brand presence on various channels
- Develop strategic communications plans, which will enhance the business’s brand identity in the global market
- Keep increasing the brand awareness of external investors, partners and other stakeholders
Requirements
- Bachelor’s Degree in Marketing, Communications, Journalism or relevant fields
- Proven work experiences in PR Dept. or as Head of PR
- Solid portfolio of successful PR campaigns
- Expertise in different social networks, with a focus on LinkedIn
- Creative abilities, excellent communication and presentation skills
- Ability to foster long-term relationships with key professionals
- Office (Word / PowerPoint / Excel) and Google Suite (Analytics / DataStudio)
Leadership skills
- Clear capability of setting new goals and be focused on their achievement
- Flexibility and problem solving
- A fair and transparent attitude, which transmit trust to others
- Knowing how to listen and encourage the exchange of different points of view
- Promote initiatives for cultural integration even outside the workplace
Location
Italia, Emilia Romagna (Reggio Emilia)