Role description

  • Design and implement Silk-FAW communication strategies to cultivate the relationships with media, engage our target audience and boost the brand awareness
  • Lead our PR area to write effective press releases by setting objectives and monitoring team members’ performances
  • Build online communities and coordinate media events, cultivate and maintain relationships with journalists and influential professionals
  • Use creative ideas to drive PR initiatives that’ll bring long-term success
  • Coordinate internal teams to maximize brand consistency of the advertising efforts
  • Promote and maintain a positive image of our company, while maximizing brand presence on various channels
  • Develop strategic communications plans, which will enhance the business’s brand identity in the global market
  • Keep increasing the brand awareness of external investors, partners and other stakeholders


  • Bachelor’s Degree in Marketing, Communications, Journalism or relevant fields
  • Proven work experiences in PR Dept. or as Head of PR
  • Solid portfolio of successful PR campaigns
  • Expertise in different social networks, with a focus on LinkedIn
  • Creative abilities, excellent communication and presentation skills
  • Ability to foster long-term relationships with key professionals
  • Office (Word / PowerPoint / Excel) and Google Suite (Analytics / DataStudio)

Leadership skills

  • Clear capability of setting new goals and be focused on their achievement
  • Flexibility and problem solving
  • A fair and transparent attitude, which transmit trust to others
  • Knowing how to listen and encourage the exchange of different points of view
  • Promote initiatives for cultural integration even outside the workplace


Italia, Emilia Romagna (Reggio Emilia)

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